To operate in a highly competitive international market, Sealord had to get closer to its customers. To do this, Sealord needed a multi-phased customer relationship management (CRM) solution, supported by groundbreaking mobile capability.
To achieve its business objectives, Sealord put out a request for information for a CRM solution. It also wanted its field force to have access to Windows 8’s new Metro interface, and to have an application built on this platform.
Datacom’s experience in fast moving consumer goods sector ensured our team’s ability to develop this innovative application. We launched it to the Microsoft developer community at the TechEd 2012 conference and then fleshed out the concept with practical modules for Sealord.
The Sealord IT team got on-board as it quickly realised the direct business benefits that the application would bring to its sales force. From there, the project kicked off.
Datacom’s solution brings together customer, product, pricing and promotion management, while streamlining ordering and account management. The secure, mobile solution is delivered on Datacom CRM Online, which is a partner-hosted New Zealand based flexible software-as-a-service system.
Neville Richardson - CIO, Sealord
Datacom offers specialised services for industry verticals.
Datacom provide competitive insights and predictive analytics for our customers across relational, dimensional, formalised data warehouse and unstructured data stores, both big and fast.